Wednesday, March 20, 2013

Introducing the new Dumex Mamil All ‘n One™ ...

It is always worrying me when it comes to choosing the right growing up milk for my kids. Specially for my little one. If you're aware, my little chubby boy, Adryan is turning 2 years old in less than a month. Meaning that, I only have couple of weeks to find good milk which contains all the essential nutrients needs by a growing up kids like him. Tell you the truth, I could be a picky mother, I want to have milk which completed all the groups of foods in his daily intake, so that I don't have to worry if he lacks of any nutrients in his daily meals. But for himself too, he would be picky as well since he was not being introduced to any growing up milk before, so the taste of the milk that I'm gonna choose would be the main concern as well. Same like what has happened to his brother, Adam when I started to introduce him the growing up milk when he turned 2yo. I'm glad, the Dumex Dugro Fruit & Veg that I've introduced him almost 3 years ago,*with flavour of fruits yogurts* still his fave until now. So now, I have a big challenge to start searching the one suit my lil boy too. >.< *meaning that - it's milk sample time!!*

Few weeks back, I received an invitation for the launch of new product by Danone Dumex for the Dumex Mamil. *weeee, this is good chance for me!* The event was held at one of the favourite place for kids, where else if it is not KidZania yeay!! *maklumlah first time jugak mommynadia menapak ke sana yea..*

The event held in the theatre room inside the KidZania, so cute! The place is exactly like a mini cinema  with the few rows of chairs and it has 2 levels inside it, waaaaa *like the old panggung Cathay one you know*

Very nice one huh!

After some refreshment and mingling around with some bloggers, we then heading to the theatre room to witness the special event for launching of new Dumex Mamil.

Yes, it is Dumex Mamil All ‘n One™..

The event started with the welcome speech by the lovely Managing Director of Danone Dumex (M) Sdn Bhd, Ms Toni Brendish. She did mention in her short speech with some important info about the Malaysian's children dietary. Nine out of ten growing-up children in Malaysia are lacking a balanced diet, which means they are not consuming the five key food groups in the right proportions. Most do not consume enough fruits and vegetables and are deficient in micronutrients such as vitamins A, D and calcium. They also have excess in protein and fat intakes. *isn't that scary??* This info is not something they have just plucked out of the air, its actually based from the finding they have made through a recent Dietary Study which was conducted by Universiti Putra Malaysia (UPM) and International Medical University (IMU), with the support of Danone Dumex (Malaysia) Sdn Bhd (Danone Dumex) and the Dumex Sciences Institute on the nutritional status of Malaysian children aged between 1 and 10 years old. 

According to her as well, in essence, the study shows that most Malaysian children are not consuming a diet that comprises the right amount of nutrients from all the five food groups, which are fruits and vegetables, carbohydrates, protein, dairy, and fats. For this reason, there is an increased need for parents to ensure their child’s daily intake comprises different food groups that provide the nutrients he or she needs so they can achieve the right amount of nutrition per day. And with the detailed information they have from the study, special growing up milk which suits with the need of Malaysian's children has been formulated to provide them with the right nutrition for their growing-up years, and this is where Dumex Mamil All ‘n One™ comes in. Dumex Mamil All ‘n One™ is specially formulated with nutrients from all the five food groups to help Malaysian's children develop to their full potential.

After the interesting info shared by the Danone Dumex MD, we were then entertained by the cutie pies for the officially launch of the Dumex Mamil All ‘n One™. Each kid was holding different type of food groups which essentials in this formulation of the growing up milks. Followed with the tv commercial of this new product which will be aired at all stations in Malaysia by mid March onwards.

{click on the picture for better viewing}

Launching gambit..

Mamil All 'n One came in 2 packaging for different range of children age which are Step 3 (the green color pack is Precision from 1-3 years) and Step 4 (the purple color pack from 4-6 years). If you can see from the picture above, at one glance I know my kid will love this. Just look at the fruits they have which can give a good flavour of milk while the nutrients of salmon, grains and even dates also can give good energy and proteins with omega as well. Great isn't it? Visit Danone Dumex website to get to know more about this new product. Click here

Next agenda was the presentation by the Head of Scientific & Nutrition, R&D of Danone Dumex, Ms Yvonne Tee. She was the one who lead the study they made for almost 2 years to come out with this new formula.
*sweet lil girl right?I guess it was her dotter =)*

The study was executed in the Klang Valley, looked at children in three age groups; 1 to 3 years old, 4 to 6 years old and 7 to 10 years old, from three different socio-economic classes with a racial distribution in line with the national composition.Total of 749 children have been interviewed for the nutritional status of their daily meals intake over the recommended number of servings for every food group. As per mentioned by Ms Toni earlier, the findings quite shocking us. That means Malaysian children's meal intake are not meeting the recommended intake from the 5 group of foods which resulting in a possible negative impact on growth and development of the children due to the nutritional deficiencies. Sigh!

The stage was passed over to next presenter, Mr Christiaan Uittenbosch who is the Marketing Manager of the Danone Dumex Mamil Range in Malaysia. He was highlighting on the current parenting situations we have now where parents nowadays often feel compromised. The testing of this new product they made to numbers of parents came out with good responses from them when they were happy to know most of the important parts of children nutritional needs were comprised in this new growing up milk. Yet, this to help them to feel more in control =)

Come to the most important part which always be the priority for parents when choosing the growing up milk to their kids - the ingredients inside!

The 30 + 20 which highlighted to this milk is actually about the 30 nutritional ingredients such as LcFOs, vitamins, minerals and fruits and vegetable extracts as well as 20 essential nutrients including DHA, protein, calcium and zinc.
*ever heard any growing up milk formulated with dates?haha. And one of the most important thing is, it is 0% sucrose!*

The event ended after the interesting Q&A session. Some of the mothers and media threw out few concerns about this product to the three speakers and all were well answered.

Before go back, the audience were invited for the lunch and also milk testing outside the theatre room. I was so eager to taste the milk, so that I can expect whether Ryan will like it or not.

And guess what?
It tastes with a hint of blackcurrants!! Seriously =)
I guess I will not have problem to introduce this milk to Ryan soon. *big smile*

We will also been served with interesting yet so healthy lunch from the 5 groups of food as well.
A good diet for mommy too!Wink =)

Happy also to meet few mommy and daddy bloggers during the event. That was me and the famous blogger, Shilashower.
And few of them which were not in the picture are Submerryn, Isaactan and Ling
Nice meeting all of you mommies and daddy!

As usual, some goodies brought back from the event..

Won the box of choc for the food guess contest too!

Indeed, it was such an interesting and informative launching event I have attended. Thank you again for this great invitation. Appreciate it so much! I certainly know where to head up when I go for milk shopping soon. 


Blog Diva said...

kagum lah dgn mommynadia nih! eh, dah boleh komen i like!!!!!!!!yay!!!

mommyNadia said...

Yeay!! Dah boleh komen balik..hihi
Apakata join contest mommynadia kat bawah yer pn Diva...=)

Kagum muka mommynadia iras nilopa yer Cik Diva??...hahhaah*hidungkembangkuncup*

Isaac Tan said...

waves.. nice meeting you at the launch :) .

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